Over the last few years, Grüner Veltliner has become very popular in fine restaurants and at upscale retailers in North America as wine savvy people began catching-on to this versatile grape. But when Monika Caha would do tastings of her many Grüner Veltliners in various settings, there were still a lot of people who had never heard of Grüner Veltliner…and even fewer could pronounce it. Her marketing associate created phonetic signs so people could easily say the name. This worked like a charm, and once people tasted the wine, they were hooked.
The Grooner brand is a joint venture between Meinhard Forstreiter and Monika Caha of MC Selections.