Icon Fine Wine & Spirits was launched during the 2010 Vancouver Playhouse International Wine Festival and has quickly established itself as a premiere agency in Western Canada.

A privately held, premium wine and spirit agency Icon was formed by a merger between leading Canadian entrepreneur, Jay Garnett’s Whitefish Beverage Agency and wine industry veteran, Jack Segal’s Seacove Group. Combining the best of both companies, Icon offers a balanced old and new world portfolio, along with strong retail sales relationships and on-premise expertise.

The company’s founders along with the agency’s leadership and stellar sales force, have unrivalled industry expertise and a proven track record. The Icon team consistently develops brands to the top of their categories creating benchmarks of success in both recognition and sales.

Icon believes in offering its customers outstanding quality and service in all product categories and price ranges, and is committed to searching the world for exceptional producers and products that fill specific niches in the Western Canadian market. The agency’s talented sales force proudly provides industry leading education, service and support to its customers which are the various Provincial Liquor Boards, premium hotels, private wine stores; government-owned beverage alcohol distribution outlets, and the buying public.

With its head office located in Vancouver, Canada, its unique portfolio of old and new world wines, company-owned brands, unparalleled beverage alcohol brands, and dynamic sales force, Icon is strongly positioned to be one of Canada’s top wine and spirit agencies.