About the ICON AgencyThe ICON Team Bios

About ICON Fine Wine and Spirits

ICON Fine Wine & Spirits is a well established and progressive boutique agency which represents exceptional beverages that fill specific niches in the Western Canadian market. Icon is noted for its portfolio of family owned and operated producers, as well as company brands.


With its roots in business, the privately held wine and spirits agency was founded originally in 2005 by leading Canadian entrepreneur, Jay Garnett. Icon offers a balanced portfolio with strong retail sales relationships and on-premise expertise. With its proven track record as a brand builder, the Icon team successfully introduces new brands into the marketplace, cultivates and develops leading labels, and innovates by creating joint venture wines with partner suppliers.


Icon offers outstanding quality and service in all product categories and price ranges, providing industry leading education, service and support to its customers: the various Provincial Liquor Boards, premium hotels, private wine stores; government-owned beverage alcohol distribution outlets, and the buying public.


With its head office located in Vancouver, Canada, its unique portfolio of old and new world wines, company-owned brands, unparalleled beverage alcohol brands, and dynamic sales force, Icon is strongly positioned to be one of Canada’s top wine and spirit agencies.


Icon offers a balanced portfolio with strong retail sales relationships and on-premise expertise. With its proven track record as a brand builder, the Icon team successfully introduces new brands into the marketplace, cultivates and develops leading labels, and innovates by creating joint venture wines with partner suppliers.


Icon offers outstanding quality and service in all product categories and price ranges, providing industry leading education, service and support to its customers: the various Provincial Liquor Boards, premium hotels, private wine stores; government-owned beverage alcohol distribution outlets, and the buying public.


With its head office located in Vancouver, Canada, its unique portfolio of old and new world wines, company-owned brands, unparalleled beverage alcohol brands, and dynamic sales force, Icon is strongly positioned to be one of Canada’s top wine and spirit agencies.